Music festivals partnering with pouches that ‘addict a new generation to nicotine’

Nicotine pouches are addicting a new generation to the harmful drug, a clinical professor in public health has said, as calls mount for legislation to be introduced to combat the promotion of these dangerous products. Prof Bobby Smyth’s warning comes as this weekend’s Electric Picnic becomes the latest music event in Ireland to include a nicotine pouch manufacturer as one of its sponsors. "These pouches play no role in smoking cessation,” said the Trinity College professor. “Their purpose is simply to addict a new generation to nicotine, some of whom will inevitably transition to traditional smoking.

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